Strategic store placement in airports is key to maximising visibility, capturing impulse purchases, and enhancing the traveller’s shopping experience in a high-footfall environment Over the years, airports have evolved drastically from just being a transportation hub to a retail shopping destination. The high footfall, increasing at an unprecedented pace has made airports one of the most sought-after and aspiring destinations for retail brands. Airports act as dynamic ecosystems that millions of travellers pass through daily. This creates unique opportunities for retailers to capture a diverse customer base and offer them a delightful shopping experience. However, in such a high-energy environment, identifying and securing the right space for store placement along passenger walkways is daunting. Notably, the majority of airport passengers are “gate huggers” who tend to seek the Critical Short Path (CSP) to their gates, hence it is critical to locate the store on this CSP. On the othe...
Bluestar, which recently unveiled a lineup of 150 models, expects a major growth to come from smaller towns and rural regions New Delhi: Homegrown cooling products maker Bluestar expects 25-30 per cent growth in its room air-conditioners, helped by tailwinds such as an early arrival of summer, growing income, and some predictions suggesting a harsh season, its Managing Director B Thiagarajan said on Thursday. This growth would be over the high base created last season, when the room AC industry witnessed a surge of 30-40 per cent in volume in May and June due to the unrelenting heatwave in most parts of the country. “We have planned for around 25-30 per cent growth. We will be able to meet that,” said Thiagarajan, adding that he expects to sell around 1.75 million units of room ACs in FY26. Bluestar, which on Thursday unveiled a lineup of 150 models, expects a major growth to come from smaller towns and rural regions. “It is actually the middle class aspirational consumers who ar...