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These days, investors are looking for both a sure thing and a unicorn. So, what does that actually look like for an independent fashion brand? This article outlines what to consider before getting funded—no strings attached. Check Yourself (and Your Track Record) As an independent fashion business, do you know what your track record is? And, not just the track record of your existing business—your track record as an entrepreneur, too.  Before you get started, know what you’re bringing to the table. Investors are looking to take on investment that comes from entrepreneurs who have had some relative success within their careers. Your entrepreneurial history and the results of your existing business models combined can paint the right picture to your investors.  Unicorn Status What is it about your business that could be considered the next unicorn? Do you have access to a network of social media influencers? Does someone in your family own a factory? Start to think about t...

The best way to approach merchandising is to think about it as an ongoing, editorialized process, and not something you do just when new products arrive. Luckily, you don’t have to completely overhaul your store to make an improvement. Here are five easy ways to improve your retail merchandising—today!  1. Branded Hangers When you go into a retail store environment and you see things are on plastic hangers, how do you feel? What about when they’re on wooden hangers? That’s definitely one way to elevate the atmosphere of your store, but an even better opportunity is to use branded hangers. It’s just another way for your customers to feel connected, understand your brand, and build a connection with your logo.  2. Point of Sale  Now that we have mobile POS available and there are so many different ways to sell on the sales floor, it’s a chance to really ask yourself, “What does my check-out or POS section actually look like? Do I need to have an area that’s for the c...