What did retail deliver this year? As the year comes to a close, it’s time to revisit my predictions of 2019 retail trends to reveal which retail trends actually came true, so retailers and consumer goods suppliers can adapt their 2020 business strategy with greater confidence. Here are the 2019 retail predictions, with corresponding evidence and examples. Predicted Trend #1: Purpose-Led Brands Verdict: Consumers desire products and companies that help them feel good. Proof: Retail is evolving from a focus on the functional benefits of products to the emotional benefits for consumers and, increasingly, to social benefits for the greater good through purpose-led brands. When companies do the right thing, consumers are more likely to reward them with their business. This year Accenture found that 45% of respondents are more likely to shop with retailers that address social issues through their business practices and working conditions. 1 Walk-Morris, Tatiana. What do cons...
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