One silver lining of the current pandemic is the push it has given many retailers to take their brick & mortar business online for the first time, as well as prompt current online sellers to begin thinking more critically about their ecommerce operations. And while launching your online store is a great accomplishment in itself, its success should be measured by not only gross sales, but conversion: the percentage of site visitors who make a purchase within a set time. A highly-trafficked website is nothing if that traffic isn't converting into sales (think about it: the same goes for brick & mortar shoppers as well!). from Springboard Retail Blog - Sell More https://ift.tt/2UXTMEq via IFTTT
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