We’re counting down to Christmas with our ‘12 Ways to Christmas’ tips - and the top of the list is to tell your customers that your business is COVID-safe. COVID safety remains a big focus for many customers this Christmas - particularly with an expectation of crowded shopping environments. Retailers have put a huge amount of work into their COVID safety plans and it’s important to continue to reassure customers these plans are in place and how they can work with you to stay COVID-safe. Here are three ways to help spread the news: Electronic Direct Mail (eDM) As customers plan their Christmas shopping for the coming weeks, sending out an electronic direct mail (eDM) highlighting how your business is enhancing the safe shopping experience is a quick, inexpensive way to not only stay on the radar of your most loyal customers - but also to give them some ideas about different ways they can buy from you during this busy period. If you offer click and collect, or othe...
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