In its nearly 40-year history, Zimmerman has honed its retail craft and has helped guide brands in their efforts to increase transactions at scale. Most marketers and business leaders have typically looked to macro cultural trends, evolving business models, changing consumer sentiments and behavioral patterns to keep their brands relevant and growing. And while this is critical for long-term success, this high-level perspective simply doesn’t apply to today. Yes, we literally mean, today. As COVID-19 strengthens its grip on the global economic engine, each day brings a plethora of unique challenges that have resulted in our clients’ marketing plans and business models being nearly irrelevant. As marketers who are in triage mode, we are forced to re-imagine the roles of our brands and businesses to survive. It’s the time to be brave, bold and break out of conventional thinking and pivot in response to the seismic JoltZ we’re facing and flex our strategic agility. As this crisis conti...
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