You know what that means. Mickey Mouse store visits are not serious, don’t advance the business, don’t develop managers, etc. Except for (possibly) a momentary, tiny motivational bump, Mickey Mouse store visits are useless. Why, then, are there so many people visiting stores, restaurants and service outlets with no plan…with no process? It is a critical business function and must be taken seriously. With all due respect to Mickey and his friends, he is a cartoon character…a fantasy. He is all about fun and games and making kids laugh and he does a great job of that. Mickey Mouse is not real. We’re not suggesting that visiting management personnel aren’t serious, or that they are living in a fantasy world. Only that without a predetermined plan and focus that is properly executed at store level, things will go off track quickly. It’s human nature – people get distracted by the ‘thing’ or supposed ‘crisis’ of the moment. The truth is… Although rarely referred to as such, the Mick...
Everything you need to become the world’s best retailer. Subscribe to our blog for retail tips, industry trends, product updates, guides, insights, and tools.