This year, reports show that 85% of retailers believe online sales will increase this holiday season compared to last year, while 61% are expecting higher engagement and purchasing rates via social media – despite the Covid-19 impact on the retail sector. As the Christmas period is known to be one of the most lucrative times of the year for retail, the eCommerce market becomes highly competitive for some of the biggest players, so what can businesses do to cut through the noise and keep customers engaged during this time? Head of Content and PR Hayley Stansfield and Head of Performance James Kelly of Digital Marketing agency Blueclaw provide retailers with some top tips on how small, low-cost sprints of content activity can help maximise your online strategy this Christmas. 1. Re-work your top-performing content online Generally, successful seasonal content marketing shouldn’t require a major and costly change in your strategy – instead it may need some finessing based ...
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