Skip to main content

Posts

Showing posts with the label EDITED

McKinsey’s 2019 sustainable sourcing report powered by EDITED data and analysis

McKinsey & Company, a global management consulting firm, explores the current state of play on sustainable sourcing in retail through their 2019 Chief Purchasing Officer (CPO) survey. Alongside the survey findings, EDITED’s data points and analysis were used to support their research. Combined with the survey findings, McKinsey discovered that social and environmental sustainability has become a priority for apparel companies.  EDITED’s retail decision platform provided data points across topics such as demand for sustainability in major markets, environmentally-friendly alternatives for materials and pricing strategy comparisons.  Download the full report on McKinsey’s website here. Want to know more about how EDITED can help your business? Request a live demo with one of our product specialists. GET A DEMO   → The post McKinsey’s 2019 sustainable sourcing report powered by EDITED data and analysis appeared first on EDITED . from EDITED https://ift.tt/2IZ3u34 via

How the NBA is Changing the Face of Fashion

What the NBA’s biggest stars wear on their walk into the arena has become a highly anticipated moment leading up to the game. We take a look at how basketball, on and off the court, has influenced trends and highlight which players you should keep an eye on. The NBA and fashion industry are connected, and we’re not talking about our love for celebrity outfits on the courtside. In this report, we look at which athletes are driving trends forward and what products to invest in.  Enjoy our quick guide to NBA product analysis, and get in touch here to see EDITED in action for your category. From the Court to the Catwalk Basketball jerseys Though only a couple of products introduced into the market this time last year, that number has nearly quadrupled for Fall 2019. The average price of jerseys has climbed from $175 last year to $360 this year thanks to high-priced options at Farfetch and Supreme. For Spring 2020, we’ve seen over-the-top logos, color blocking, sporty striping and per

EDITED’s Verdict: is the CBD beauty high wearing off?

The relaxed laws surrounding cannabis has allowed a wave of CBD-infused products to flood the market. So much so, it’s no longer a niche item, particularly in the beauty industry. If you haven’t already invested in CBD, it’s now too late. The trend has hit its peak and we explain three reasons why in our new op-ed series… Want to see EDITED in action for beauty and skincare? Talk to us today. But first, what’s all the buzz about? CBD (cannabidiol) is the non-psychoactive ingredient derived from the hemp plant and an essential component of medical marijuana. While the buzzword may have only risen to notoriety in recent times, cannabis within beauty is not a new concept. The Body Shop’s best selling range made from fairtrade hempseed oil has been stocked for over ten years. The difference with CBD is it comes from the whole plant, whereas hemp oil is just from seeds. Cult Beauty UK Homepage – 15 Apr 2019 With cannabis currently permitted in 11 US states and the global market pred

Podcast EP.1: Where is runway heading in 2020 with Lauren Indvik Editor at Vogue Business

Listen to unEDITED’s Grace Hill and Vicky Giles conversation with Lauren Indvik, Editor in Chief of Vogue Business. We’re kicking off the series with our first guest, Lauren Indvik Editor in Chief of Vogue Business to discuss the relevance of runway and what brands are doing to evolve the concept of the runway. Tune in to find out what the next five years will being in retail and runway. > Listen here < The post Podcast EP.1: Where is runway heading in 2020 with Lauren Indvik Editor at Vogue Business appeared first on EDITED . from EDITED https://ift.tt/2ID05GS via IFTTT

The VSCO girl starter pack: how brands can target the latest Gen-Z consumer

Retailers, you may have heard her name bandied about the internet. She evolved from the ‘Basic Bitch.’ She’s meme-able and environmentally aware with disposable income to spend on mid-market brands. Enter Gen-Z’s latest champion: the VSCO girl. With new trends emerging at lightspeed, the teen market can be a tough area to crack. EDITED’s retail data platform can help businesses take the guesswork out of planning, pricing, and phasing assortments within this sector. Buckle up as we give you the guide to win over the VSCO girl or get in touch here to see EDITED in action for your category. So what is a VSCO Girl? The most up to date embodiment of ‘Basic Bitch.’ The term that was coined back in 2009, the teen girl once stereotypically clutching a pumpkin spiced latte in Ugg boots is now seen with a refillable water bottle in hand and slip-on Vans. Or the 2019 ‘Valley Girl’ Generally speaking, they are from affluent backgrounds – brands are important and they have the allowance to b

Supply chain management: how does Zara do it?

By Marie Johnson, Contributing Author at Enlightened Digital In today’s retail market, fast fashion is winning over the hearts (and wallets) of consumers. Looking past the controversial aspects of fast fashion, like the production of excess waste and unregulated manufacturing standards, today’s consumers have instead sided with fast fashion’s perks, like the quick turnover of style trends and budget-friendly products. But what do these preferences mean for today’s retailers? Creating an effective supply chain that improves market demand and smart production models is more important than ever before. Today’s consumers have been quick to adopt fast fashion and the benefits it has to offer. Easy to access trends and price-conscious styles are two of its primary selling points, which have led the $35bn industry to take over 66% of all online fashion traffic in the first half of this year alone.  The retail industry historically produced high-fashion designs with slow response times.