The company’s retail foray has begun with ‘Gatoonga’ brand by tapping the Assam market N ew Delhi : For the first time in its over-100-year history, B&A Ltd has forayed into the retail segment through its ‘Gatoonga’ brand of black tea, a top company official said. The brand was launched in Assam on Saturday, with the company looking to tap the market in the home state before entering other parts of the country, B&A Ltd Managing Director Somnath Chatterjee said. “The company’s retail foray has begun with ‘Gatoonga’ brand by tapping the Assam market and it will gradually expand across India based on a demand-driven growth strategy,” he said. B&A Ltd Deputy Managing Director Dhruba Jyoti Dowerah said the company’s parent group had four verticals previously, and the retail branding being the fifth one. The existing verticals are tea manufacturing and processing, packaging, tea tourism and broking. B&A Ltd is the listed flagship company of the Rs 300-crore Barooahs &a
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