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How often have you shopped online recently? Given the challenges presented by COVID-19, specifically for retailers, it’s not surprising that more people are shopping online than before. For many, this is the best option in a tough situation. That got us wondering how the everyday consumer approached eCommerce during this time. Specifically, we wanted to know about eCommerce shipping—how important was it? Which shipping options made shoppers want to buy? Could shipping options move the needle for eCommerce retailers during the COVID-19 pandemic? To find out, Wiser Solutions polled more than 2,000 smartphone-enabled mystery shoppers across the U.S. and Canada at the end of March 2020. Here is what they said. Frequency of Online Shopping First, we wanted to understand how often these consumers shopped online. Not surprisingly, only 17 percent of survey respondents bought a product from an eCommerce retailer only a few times a year. Just 1 percent never bought online. The rest made...

When a new product launch goes well, it’s fantastic! When it goes wrong, it often goes really wrong. (Think Google Glass, the Segway, and Barnes and Noble’s Nook.) What is one common theme across all product launches, good or bad? Pricing. Set  the right price for the market , and you may have a winner. Choose the wrong price, and you could alienate your target audience and miss out on potential customers. Here are four pricing-related tips for a great product launch strategy: Tip No. 1: Research Competitor Pricing The first step you should take when launching a new product is to research the competition. You should look for a few specific items before moving forward: Whether your product idea is unique How your competitors succeed or fail How they price their products Naturally, your product should be unique enough that customers could be tempted to buy from you instead of your competitors. You want to fill a hole in the market. You don’t want to launch as a copy-cat or...