Despite a year’s delay for the Tokyo 2020 Olympics due to the Covid-19 pandemic, a few retailers have still been celebrating the world’s biggest sporting event by releasing advertising campaigns. Here’s a roundup those that have gone for gold with their marketing this year: Nike To celebrate the start of the Olympics, Nike launched a new campaign staring champion athletes including sprinter Shelly-Ann Fraser-Pryce, wheelchair tennis icon Diede de Groot, basketball player A’ja Wilson and Sha’Carri Richardson. Titled Best Day Ever , the campaign depicts a world where anything in sport is possible. Aldi As an official partner of Team GB, the discount supermarket chain released its own campaign featuring a rendition of Land of Hope and Glory while wishing good luck to the British athletes. Vans Skateboarding was one of the five new sports to be introduced in the Olympic program in 2021 and to celebrate this, Vans launched a campaign featuring Tony Hawk...
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