Understanding the key trends driving consumer demand and purchase decisions becomes critical for dairy brands to stay relevant and competitive The dairy fast-moving consumer goods (FMCG) sector is evolving rapidly, shaped by shifting consumer preferences, technological advancements, and a heightened focus on health and sustainability. As we step into 2025, understanding the key trends driving consumer demand and purchase decisions becomes critical for dairy brands to stay relevant and competitive. Health and wellness take centre stage Consumers are increasingly prioritising health, opting for dairy products enriched with nutrients such as probiotics, calcium, and protein. Functional foods—like probiotic yoghurts and fortified milk—are gaining popularity for their ability to support gut health, immunity, and overall well-being. Additionally, clean-label products free from artificial additives, preservatives, and sugar are in high demand. Shoppers are carefully scrutinizing ingredien...
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