So much for the sales rush – archive, 1 January 1925

1 January 1925: Shoppers are not rushing for bargains, wary of reckless buying with subsequent disappointment

London, Wednesday
It would be absurd to suggest that London women have been rushing for bargains at the winter sales, which began in some of the largest shops and in many of the smaller ones to-day. One’s experience is that the day of the “Haste to the sales” spirit has been over for some years, if indeed it ever existed to the extent that some people believe. And such excitement as there may be certainly does not reach its height until all the sales are in full swing.

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