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Doritos Dew a new refreshing flavour

PepsiCo will be releasing Doritos – Mountain Dew, combining the refreshing taste of Mountain Dew® soft drink with the crunch of Doritos® corn chips.

The new limited-edition snack will be available from 6 April in 7-Eleven stores nationwide, and two weeks later in Costco supermarkets. It is then set to launch in national grocery, petrol and convenience stores in mid-July.

“We are excited to be launching this global first for Doritos here in Australia. Aussie consumers are the first in the world to have the chance to try this unique new product that needs to be tasted, to be believed,” says Doritos Brand Manager, Eric Burke.

“To create this unique flavour, we partnered with our beverages and research and development teams to ensure we got the flavour just right – and we think our consumers are going to love the result!”

The post Doritos Dew a new refreshing flavour appeared first on Retail World Magazine.



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