Skip to main content

Post-COVID-19 C-Store Strategies

From stocking up on items to avoiding trips to the store, your customers are living through a pandemic and experts say it has changed their behavior. What does that mean for convenience stores in the post-COVID-19 world?

The NRF recently reported that 74% of consumers believe COVID-19 will have some impact on their lifestyle over the next five years as they consider things like dining out, budgeting and more.

Are you prepared to adapt and cater to the new needs your customers may have? Here are some simple post-pandemic c-store strategies to help get you started.

Captivate Customers With Additional Exterior Graphics

Once various mandates are lifted and customers are permitted to help themselves to beverages and hot food, create additional exterior signage, banners and graphics to share the news. If customers are now able to relax in your dining area or use their refillable cups, keep them in the loop with signage that calls this out. Promote offerings and deals by creating exterior graphics featuring original food photography and unique messaging.

Over the last few weeks, your customers have been focused on essential items. With more folks returning to their routines, they may be seeking out breakfast and lunch options. Remind them about your award-winning fresh brewed coffee or baked goods. If known for your subs or grab and go, let your customers know they can still count on you for their favorite fare. Elevating your exterior signage efforts is an easy way to captivate customers and boost foot traffic.

Support Stronger Price Promotions Through Advertising

Now’s the time to promote special discounts and deals to customers looking for lower price points. With more than 26 million Americans out of work, you may have adjusted your pricing. If extending free beverage offers to first responders and health care workers, make sure your customers know. Use social media or signage to create a buzz around discounts and free offers. Your loyal customers are going through difficult times, embrace them by continuing to offer family dinner specials or free kid’s meals. However, what good is creating value-based pricing without promoting it, right?

Create Welcome Back Campaigns

For the last two months, shoppers may have cut back on visits to your stores. Why not roll out the red carpet with a welcome back campaign? Develop fun and celebratory “Welcome Back” merch such as branded hats, pins, and shirts for your team members to get them in the spirit. Create a variety of special offers thanking customers for sticking with you through these difficult times. Use empathetic verbiage letting shoppers know you and your employees are still with them and available to help.

Add Permanent Fixtures to Protect Customers

Many retailers are continuing to put customers’ minds at ease through rigorous cleaning and sanitizing. Rethink fixtures that could minimize contact as well as the spread of germs. If you haven’t installed protective sneeze guards and hand sanitizer dispensers, think about adding these items to your stores.

GSP is here to help with your post-COVID-19 retail strategies such as creative signage, marketing, food photography, social media graphics, retail environments, and more. Let us know what you need.

Contact Us Today

The post Post-COVID-19 C-Store Strategies appeared first on GSP.



from Retail Better Blog | GSP https://ift.tt/2VNGB9C
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...
Post a Comment
Read more