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Woolies launch Disney+ Ooshies

Woolworths Project Chicago Launch for Disney Collectibles. 30th July 2020. Photograph Dallas Kilponen/Woolworths

From 26 August, Aussie Woolworths customers will be able to collect a Disney+ Ooshie with every $30 they spend instore and online.

However it’s to be noted that due to COVID-19, the launch in Victoria will be delayed until the current lockdown restrictions ease.

The new collection features nine Ooshies from each of the four Disney+ universes, totalling 36 Disney+ Ooshies to collect. Characters available include, Elsa from Frozen, Captain Marvel from Marvel, Woody from Toy Story and the Mandalorian from Star Wars.

“When Disney+ launched in Australia in November last year, it quickly captured the hearts of millions of Australians by bringing together the world’s biggest entertainment brands on one streaming service,” says Senior Vice President & Managing Director of The Walt Disney Company, Australia & New Zealand, Kylie Watson.

“We are excited that Aussies can now get their hands on a world exclusive Disney+ Ooshies collection only at Woolworths.”

The launch comes after a successful Lion King partnership between Woolworths and Disney.

Woolworths Chief Marketing Officer, Andrew Hicks explains: “With families spending more time at home, possibly watching their favourite Disney+ movies or series, they can now enjoy Disney+ Ooshies as added value to their everyday shop at Woolworths.

“We know some customers in Victoria will be disappointed by the delayed roll out, but the safety and wellbeing of our customers, team members and community remains our number one priority.”

A full list of the Disney+ Ooshies will be revealed closer to the launch date.

The post Woolies launch Disney+ Ooshies appeared first on Retail World Magazine.



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