PepsiCo is bringing summer in a bottle, aka Pepsi Max Mango.
To celebrate the launch, the Pepsi Max team commissioned research into just how passionately Aussies feel about the summer fruit, the results reveal that:
- 46% of Aussies say their favourite fruit is mangoes.
- 64% admit to getting into a heated debate with their family over the best way to eat a mango.
- 30% are adamant there is a ‘right’ way to eat a mango.
- From the shower to the bed, Aussies have been eating their mangoes in strange places.
“Pepsi Max Mango brings together the bold, refreshing taste of Pepsi Max with the delicious taste of juicy mango to make summer that little bit sweeter and give Aussies another way to enjoy the taste of their favourite fruit,” says PepsiCo ANZ Marketing Manager, Carolyn Baveystock.
The newest Pepsi Max flavour joins a line-up that includes, Pepsi Max Vanilla, Pepsi Max Raspberry and Pepsi Max Creaming Soda.
Pepsi Max Mango is now available now in stores across Australia in 600mL and 1.25L bottles, as well as 375mL and 440mL cans.
The post Introducing Pepsi Max Mango! appeared first on Retail World Magazine.
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