Sober Christmas predicted for many, driven by younger generation
From beers to spirits and even ready-to-drink cocktails, supermarket sales of no- and low-alcohol drinks have soared during lockdown as consumers become used to popping them into their trolleys with their grocery staples.
Steep growth in the “nolo” drinks category was previously driven by sales in pubs, bars and clubs, but Covid-related restrictions and curfews have increased consumers’ thirst for hangover-free options from the supermarket and corner shop, as drinking habits have become home-based.
Related: Young drinkers' thirst for no and low-alcohol beer sets new trend
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