Mountain Warehouse relaunches Animal as online-only brand

// Animal relaunches as an online-only retailer following its collapse last year

// It is now under the ownership of Mountain Warehouse

// Animal had shut all of its stores last year amid the Covid-19 pandemic

Animal has been relaunched as an online-only retailer after Mountain Warehouse acquired the collapsed surfwear retailer earlier this year.

Animal had shut down close down all of its stores permanently last year amid the Covid-19 pandemic and was due to cease operating as a business by the new year.

However, Mountain Warehouse rescued it from complete demise after it bought out the brand from H Young Holdings, which had owned and operated Animal since 2014.

Mountain Warehouse announced today that it was now relaunching Animal as an online-only retailer in time for the summer season.

The new spring/summer 2021 collection includes more than 400 products across categories including menswear, womenswear, childrenswear, accessories, and footwear.

Mountain Warehouse said Animal’s new range comes with an eco-edge, created with responsibly resourced materials across wherever possible and using more sustainable packaging.

Mountain Warehouse founder Mark Neale said that his “surfing days may be over, but I still have a few classic Animal pieces from the brand’s heyday”.

“We are now hugely excited about introducing Animal to a new generation of enthusiasts,” he said.

“And I’m sure that our use of recycled and organic fabrics will appeal to today’s conscientious consumer.”

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