Skip to main content

Mountain Warehouse relaunches Animal as online-only brand

// Animal relaunches as an online-only retailer following its collapse last year
// It is now under the ownership of Mountain Warehouse
// Animal had shut all of its stores last year amid the Covid-19 pandemic

Animal has been relaunched as an online-only retailer after Mountain Warehouse acquired the collapsed surfwear retailer earlier this year.

Animal had shut down close down all of its stores permanently last year amid the Covid-19 pandemic and was due to cease operating as a business by the new year.

However, Mountain Warehouse rescued it from complete demise after it bought out the brand from H Young Holdings, which had owned and operated Animal since 2014.

READ MORE: Animal to shut down all stores & cease business completely

Mountain Warehouse announced today that it was now relaunching Animal as an online-only retailer in time for the summer season.

The new spring/summer 2021 collection includes more than 400 products across categories including menswear, womenswear, childrenswear, accessories, and footwear.

Mountain Warehouse said Animal’s new range comes with an eco-edge, created with responsibly resourced materials across wherever possible and using more sustainable packaging.

Mountain Warehouse founder Mark Neale said that his “surfing days may be over, but I still have a few classic Animal pieces from the brand’s heyday”.

“We are now hugely excited about introducing Animal to a new generation of enthusiasts,” he said.

“And I’m sure that our use of recycled and organic fabrics will appeal to today’s conscientious consumer.”

Click here to sign up to Retail Gazette‘s free daily email newsletter

The post Mountain Warehouse relaunches Animal as online-only brand appeared first on Retail Gazette.



from Retail Gazette https://ift.tt/3wCQd6F
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...
Post a Comment
Read more