Soccer Aid for UNICEF partners with Primark for 2021 charity match

The world’s biggest charity football match Soccer Aid for Unicef has announced that Primark is set to be a Principal Partner for its 2021 game.

The match will take place on September 4 at Manchester City’s Etihad Stadium and will be broadcast live on ITV and STV.

This is the second year that Primark has partnered with Soccer Aid for Unicef and is part of the retailer’s long-standing support for Unicef, which has seen the fashion retailer donate over £4.5 million since 2018.

As part of its 2021 partnership, Primark customers will have the chance to show their support by donating in UK stores between August 20 and September 4.

Primark will also provide suits from its formal range to be worn by the players on match day.

Kem Cetinay, who scored a memorable goal in the 2019 match, will host a range of video content including crossbar and keepy-uppy challenges, as well as exclusive behind the scenes access.

Primark will also be exclusively selling Primark for Soccer Aid merchandise in selected UK stores from August 24 and Soccer Aid for Unicef will receive 50 per cent of the sale price of every Primark for Soccer Aid t-shirt.

Primark director of people & culture Ciara Ruane said: “We are thrilled to be partnering with Soccer Aid for Unicef for the second year running as part of our long-standing relationship with Unicef.

“As well as raising money for this important cause, we’re looking forward to watching the game and seeing the team look just as good off the pitch in our latest range.”

Soccer Aid Productions executive director Kenneth Shepherd said: “On behalf of Soccer Aid for Unicef, I would like to warmly welcome Primark who is continuing its long association with the match. Primark’s support and generosity is invaluable and working with them allows us to raise important funds for Unicef”

Returning stars for the 2021 match include: Usain Bolt, Olly Murs, Mark Wright, Paddy McGuinness, Ore Oduba, Kem Cetinay, Liv Cooke, Roman Kemp and Chunkz.

The line-up is further strengthened by a number of football stars including Wayne Rooney, Gary Neville, Paul Scholes and Jamie Redknapp.

Click here to sign up to Retail Gazette‘s free daily email newsletter

The post Soccer Aid for UNICEF partners with Primark for 2021 charity match appeared first on Retail Gazette.

from Retail Gazette https://ift.tt/3DjyyFv
via IFTTT

Comments

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxi...

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...

Latest Retail Insight, News, Information & Articles from all top sources for the Internet.

Search This Blog