Joe Browns eyes £100m sales target by 2026

Joe Browns has announced plans to increase its annual turnover by 138 per cent to £100 million in sales by 2026.

The initiative comes after the fashion retailer reported a cumulative growth of 68 per cent year-on-year in the current autumn/winter trading period.

“During the last few months, we have had time to reflect on the next part of the journey for Joe Browns,” Joe Browns founder and managing director, Simon Brown said.

“We start from a cracking place of sustained growth over the last 23 years, a strong performance throughout the pandemic and an excellent start to the AW21 season,” he said.

“Our growth strategy, put simply, is about building on our existing customer base through new retail partners, marketplaces and our owned channels.

“This in turn is linked to great value and underpinned by our mission to make people feel good and have a little fun along the way.”

During the pandemic, Joe Browns invested in a £1.5 million warehouse extension to support its growth plans.

It is also in the process of expanding its marketing department and plans to double the size of its ecommerce team.

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