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Primark extends its take-back recycling initiative in Europe

// Primark extends its clothing recycling service, Textile Takeback, to Austria, Ireland and Germany
// The scheme allows shoppers to drop off unwanted garments using donation bins

Primark is expanding its clothing take-back initiative to Germany, Austria and Ireland after a successful roll out across the UK.

Launched last summer, the scheme which allows customers to drop off unwanted garments using donation bins has already accumulated upwards of 23 tonnes of stock, which was then collected, sorted and reused or recycled.

The retailer partnered with the recycling specialist firm Yellow Octopus on the scheme.

READ MORE: The world’s smallest Primark store set to open in Birmingham

Primark Germany and Austria managing director Christiane Wiggers-Voellm said: “Donating used clothing and thus facilitating their recycling is an important part of our efforts to become a circular and more sustainable company.

“The extension of our recycling programme means that we can give more clothing a second life and less ends in landfill.”

Primark Cares director of sustainability Lynne Walker said: “We know that making it easier for customers to donate their pre-loved clothes to be recycled back into the system is an important part of our drive to become a circular and more sustainable business.

Expanding our in-store Textile Takeback scheme to now run across four countries and more than 250 stores means giving more clothes a second life and fewer clothes going to landfill.

“Our target is for all the clothes we sell to be made from recycled or more sustainably sourced materials by 2030. Textile Takeback is another step on this path to ensure more new clothes are made from old clothes, giving clothes a longer life and reducing fashion waste.”

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The post Primark extends its take-back recycling initiative in Europe appeared first on Retail Gazette.



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