Skip to main content

Riccardo Tisci launches ‘Friends and Family’ Burberry creative series

// Burberry is set to launch a collaborative ‘friends and family’ creative series
// The creative partners will be asked to “interpret the Burberry identity” which Tisci has helped to establish since he joined the team in 2018

Burberry’s Chief Creative Officer Riccardo Tisci has announced that the British luxury retailer will enlist a select group of creatives to collaborate on a series of pre-collections.

The first collaborator on this project is model Lea T, who is a close friend of Tisci who has starred in Burberry campaigns in addition to walking the brand’s spring 2021 show.

Set to launch in January 2022, Lea T will contribute to the Fall 2022 pre-collection, “Lea is my family, my love, not only someone so connected to animals and nature, but also someone who is able to balance fierce femininity and an effortlessly gentle romantic softness,” Tisci said of the model.

READ MORE:

Tisci added that he plans to work with “inspiring creatives from unexpected backgrounds” on this new project.

The creative partners will be asked to “interpret the Burberry identity” which Tisci has helped to establish since he joined the brand’s team in 2018. The partner will be asked to, among many things, bring a “a personal creative identity” to each part of the pre-collection, as well as styling a vision for the pre-collection.

“This series is about a celebration of identity, style and family. I wanted to explore a different experience bringing my collections to life, so I have decided to open up my pre-collection to a new creative voice each season, someone special to me, who inspires me and whose unique creativity surrounds me in my personal life,” Tisci said.

“Creativity means freedom, and it is about empathy and communication with others. It is your voice, your identity, something inside you [that] you want to share with others. So, I was excited about the conversation that would happen when our creative worlds come together and see how their interpretation of my identity comes to life,” he added.

Click here to sign up to Retail Gazette’s free daily email newsletter

The post Riccardo Tisci launches ‘Friends and Family’ Burberry creative series appeared first on Retail Gazette.



from Retail Gazette https://ift.tt/30UuX25
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
68 comments
Read more

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been  given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxi...
1 comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...
1 comment
Read more