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WHSmith launches rapid deliveries with Deliveroo trial

// WHSmith is the latest retailer to partner with Deliveroo on a super-fast delivery trial across 10 different areas
// The trial begins in Reading and will be rolled out to nine other stores next week including Richmond, Muswell Hill, Chiswick

WHSmith has partnered with Deliveroo in a trial that will see consumers able to order books, magazines and more.

The stationery retailer will offer 600 products for delivery in as little as 20 minutes, joining similar services offered by supermarkets, pharmacies and takeaways.

The trial will allow shoppers in 10 areas able to order some 600 WHSmith items to their door for rapid delivery, starting with Reading, followed next week by Cambridge, Brighton, Oxford, Leeds, St Albans and Guildford as well as Richmond, Chiswick and Muswell Hill in London..

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Carlo Mocci, chief business officer, UK and Ireland at Deliveroo said: “This partnership will further increase the choice and selection of on-demand convenience products for our consumers, delivered in as little as 20 minutes, and will create more work for riders across the UK.”

Sean Toal, managing director, WHSmith High Street added: “We’re really excited to be partnering with Deliveroo for this trial which will complement our existing offer and enable our customers to receive the products that they want and need from us as fast as possible from their local store direct to their door; whether that’s a greetings card, working from home essentials, a last-minute gift or a newly released book!”

Much like many other retailers, the popularity of WHSmith’s website surged during the pandemic with sales more than tripling over spring and summer 2020, and the site already offers next day delivery to homes or for collection in stores.

Although, WHSmith stores at railway stations and airports were hit hard when Covid restrictions were introduced this winter.

The retailer said sales remained below its pre-pandemic levels with stores at transport hubs taking a significant hit during the spread of the Omicron variant at the end of 2021.

While earlier this month, Deliveroo reported widening losses of £131m as the food delivery service warned of the impact of hiked costs.

It said its core adjusted loss had widened compared to a loss of £11m in 2020, citing increased marketing spend and investment into technology.

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The post WHSmith launches rapid deliveries with Deliveroo trial appeared first on Retail Gazette.



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