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In The Style raises £500,000 for The Bowelbabe Fund in just one week

// In The Style raises £500,000 for The Bowelbabe Fund for Cancer Research UK in 1 week
// Since The Bowelbabe Fund was announced, it has already surpassed £6m in donations

In The Style has raised £500,000 for The Bowelbabe Fund for Cancer Research UK in just one week.

The funds have been raised through the sale of the Dame Deborah James ‘Rebellious Hope’ t-shirt, the first item to be unveiled to customers from In The Style’s Dame Deborah James collection.

The Bowelbabe Fund for Cancer Research UK will support causes and projects such as funding clinical trials and research into personalised medicine that could result in new treatments for cancer patients.

READ MORE: In The Style reports record revenue growth

Since The Bowelbabe Fund was announced, it has already surpassed £6,000,000 in donations.

The collection comprises 18 products and is available in sizes 6-28. It includes dresses, skirts, blazers, shirts and blouses, t-shirts and hair accessories, with each and every piece perfectly encapsulating the British summertime and activities that Dame Deborah loves.

In The Style founder and chief brand officer Adam Frisby added, “I am absolutely delighted that we have managed to raise £500,000 for The Bowel Babe Fund in just a few days since releasing the t-shirt and more recently, the full collection.

“I am so thrilled for Deborah, speaking to her last night she was overwhelmed with happiness at how people have supported the collection and just how much it has raised.

“It was a dream for Deborah to be able to see this launch happen. She has worked so hard on it, and it really is a collection that encapsulates everything In The Style and Dame Deborah stand for.”

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The post In The Style raises £500,000 for The Bowelbabe Fund in just one week appeared first on Retail Gazette.



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