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Amazon Fashion launches ‘The Plus Shop’

The store offers plus-size apparel from 450 brands in India and will be live from 22 – 26 February 2023

Bengaluru: Online retail shopping platform Amazon Fashion announces the launch of The Plus Shop, a newly curated store offering plus-size apparel from various brands in India. The store will be live from 22 – 26 February 2023 and offers products across 450 brands.

For this initiative, Amazon is partnering with brands including Biba, W for Woman, Bigbanana, Pluss, Allen Solly, Nykd by Nykaa and U.S. Polo Assn. among others and offers apparel in sizes 2XL-8XL at a minimum of 50% discount with over 6 lakh items to choose from.

“The plus-size segment is evolving at a fast pace in India. We want to bring an inclusive approach to fashion and cater to the needs of our diverse consumer base. With the launch of ‘The Plus Shop’ as a one-stop destination for all plus-size apparel needs, our aim is to offer a holistic shopping experience at great value and convenience,” Saurabh Srivastava, director of Amazon Fashion India said.

Plus size is no longer a niche segment of the fashion retail industry. Valued at $480,991.8 million in 2019, the global plus-size clothing market is projected to reach $696,712.1 million by 2027 growing at a compound annual growth rate of 5.9% between 2021 and 2027 according to a market report by Research and Markets, a global online resource for market data and business reports.

The plus-size clothing market in India too has progressed in the last few years and is estimated to have a 12% share of the overall fashion market. The sector has seen more product launches for plus-size buyers from various Indian brands and retailers in recent years and is expected to grow at 25% per year till 2024.

However, customers still find it difficult to shop for plus size fashion primarily due to limitations in terms of options as well as accessibility as these are mostly shop-in-shop brands in select high street malls. Brands focusing primarily on plus-sized clothing and accessories are still limited geographically to a handful of Tier 1 cities.

D2C brands selling online offer buyers more options in terms of sizes and styles, unlike a retail store that stocks limited products. The expansion of online selling channels will drive future growth of the plus-size market according to a report.

The post Amazon Fashion launches ‘The Plus Shop’ appeared first on India Retailing.



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