Skip to main content

Amazon Fashion launches ‘The Plus Shop’

The store offers plus-size apparel from 450 brands in India and will be live from 22 – 26 February 2023

Bengaluru: Online retail shopping platform Amazon Fashion announces the launch of The Plus Shop, a newly curated store offering plus-size apparel from various brands in India. The store will be live from 22 – 26 February 2023 and offers products across 450 brands.

For this initiative, Amazon is partnering with brands including Biba, W for Woman, Bigbanana, Pluss, Allen Solly, Nykd by Nykaa and U.S. Polo Assn. among others and offers apparel in sizes 2XL-8XL at a minimum of 50% discount with over 6 lakh items to choose from.

“The plus-size segment is evolving at a fast pace in India. We want to bring an inclusive approach to fashion and cater to the needs of our diverse consumer base. With the launch of ‘The Plus Shop’ as a one-stop destination for all plus-size apparel needs, our aim is to offer a holistic shopping experience at great value and convenience,” Saurabh Srivastava, director of Amazon Fashion India said.

Plus size is no longer a niche segment of the fashion retail industry. Valued at $480,991.8 million in 2019, the global plus-size clothing market is projected to reach $696,712.1 million by 2027 growing at a compound annual growth rate of 5.9% between 2021 and 2027 according to a market report by Research and Markets, a global online resource for market data and business reports.

The plus-size clothing market in India too has progressed in the last few years and is estimated to have a 12% share of the overall fashion market. The sector has seen more product launches for plus-size buyers from various Indian brands and retailers in recent years and is expected to grow at 25% per year till 2024.

However, customers still find it difficult to shop for plus size fashion primarily due to limitations in terms of options as well as accessibility as these are mostly shop-in-shop brands in select high street malls. Brands focusing primarily on plus-sized clothing and accessories are still limited geographically to a handful of Tier 1 cities.

D2C brands selling online offer buyers more options in terms of sizes and styles, unlike a retail store that stocks limited products. The expansion of online selling channels will drive future growth of the plus-size market according to a report.

The post Amazon Fashion launches ‘The Plus Shop’ appeared first on India Retailing.



from India Retailing https://ift.tt/2RbAl7G
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...
1 comment
Read more