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Shoppers Stop launches its first outlet in Rourkela, Odisha

The new store is located at Plutone Mall and offers over 500 products from national and international brands

Bengaluru: Department store chain Shoppers Stop has opened its first store in Rourkela, Odisha. The new store is located at Plutone Mall and offers over 500 products from national and international brands.

“We are optimistic that our first Shoppers Stop store in Rourkela will enhance our retail offering to the city’s fashion-forward residents. Our retail stores are a natural extension of our brand, design quality, and innovation. We curate the product offerings at the store based on consumer preferences in the area, as part of a hyperlocal customer engagement strategy,” said Venu Nair, chief executive officer of Shoppers Stop Ltd. in a release.

With the new store launch, Shoppers Stop now operates 101 department stores in 49 cities.

“We have made considerable progress in delivering convenience to our consumers over the years by providing a personalized and service-backed purchasing experience. By increasing our brand’s presence and market share in the region, we hope to further reinforce the high customer loyalty and brand recall we have in markets across the country,” added Nair.

Mumbai-based Shoppers Stop Ltd. was founded in 1991 and is owned by an Indian property developer K Raheja Corp. Its first store was opened in Andheri, Mumbai in October 1991.

Other than department stores the company owns 8 home concept stores, 142 specialty beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty and 25 airport doors, occupying an area of 3.9 million sq. ft.

The post Shoppers Stop launches its first outlet in Rourkela, Odisha appeared first on India Retailing.



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