Skip to main content

Bakery chain Monginis to harness the power of ONDC with the help of nStore

With the help of the retail management platform nStore, Monginis will be able to leverage its omnichannel capabilities through ONDC

Bengaluru: Mumbai-based pastry and bakery chain Monginis has partnered with digital platform nStore Technologies across ONDC (open network for digital commerce) communities, announced the companies in a joint press release on Friday.

The partnership will help Monginis stores to create offers, run promotions and fulfil orders at a hyperlocal by leveraging its omnichannel presence.

“We are happy to partner with nStore, which has built a simple platform to engage with the communities. The power of this platform is to identify each store as a fulfilment unit, which is quite critical for success, as the product is perishable and freshness is essential while delivering,” said Ayyappan Swamy, national head of marketing and franchise operations at Monginis.

“This will also help us make our franchisee partners discoverable on the ONDC network,” he added.

The stores will also have the opportunity to present catalogues at a hyperlocal level and help customers order online using a QR code without downloading any application. As ONDC gathers momentum, it will allow Monginis to increase the size of its sales and marketing channels, release added.

“The simplicity of nLincs platform from nStore, coupled with the power of the ONDC network, gives brands and stores numerous possibilities to connect with consumers at a hyperlocal level at cheaper costs,” said Pradeep Sampath, chief executive officer of nStore.

nStore Technologies is a SaaS-based integrated digital OUO (online union offline) platform targeted at the unorganized retail segments in India. The company operates with a community commerce model consisting of three communities: micro-communities, multilateral communities (ONDC), and moving communities.

Monginis is an Indian multinational pastry and bakery chain founded in 1956 by Hussein Khorakiwala.  In 1971, the company adopted the franchise model of business. Today Monginis has over 1,000 outlets.

The post Bakery chain Monginis to harness the power of ONDC with the help of nStore appeared first on India Retailing.



from India Retailing https://ift.tt/FUYHL3d
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp lea
67 comments
Read more

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been  given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxiety
Post a Comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio
Post a Comment
Read more