Skip to main content

Fashion brand icons: Amrish Prakash Kumar

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. This week, the spotlight is on Amrish Prakash Kumar

Mumbai: No business can survive for long without a vision; even if it does, it would be susceptible to every disruption and upheaval that generally comes in its business cycle. It needs a leader who has the capacity to translate, create that vision, or make it clearer and turn it into reality. The very essence of leadership is having a vision in the first place. Moreover, as you can’t blow an uncertain trumpet, it should be clearly articulated so that they can manage and lead people. A team led by a visionary leader with a clear direction knows what it can achieve and how far it can go.

In this special feature, IndiaRetailing highlights the brand icons in India’s thriving fashion and lifestyle industry. This week, the spotlight is on…

Amrish Prakash Kumar

Creative Director, Ritu Kumar

Education

  • MBA (August 2003 – May 2005) Marshall School of Business, U.S.C
  • Bsc (Hon), Economics (October 1996 – July 1999) University of Bristol

Career history

  • Ritu Kumar-Creative Director (2010 –Present)
  • Mummy Daddy Media (Film production, Record Label)- Founder/Director (2006-Present)
  • HDFC Bank E-commerce project team (Dec 1999 –Jan 2002)

Role and responsibilities

Creative Director of Ritu Kumar and a board member

Strengths & weaknesses

Strength:

Left and right brains at the same time. I can be analytical as well as creative.

Weaknesses:

  • Impatience
  • Not the best delegator

Aspirations

Aspiration for the business is to create one of a kind iconic global brand.

Game changing retail technologies

Certainly the advent of ecommerce and the linking of the content via social as well as digital directly on to commerce platforms is a huge change in fashion over the last decade. Although this has not come to fruition, yet but I do feel that as the data gets more enriched across a lot of platforms, AI will form a big part in molding preferences and changes more so than any kind of technologies have ever been able to do before.

Skills that helped you succeed

One side, I have a business degree and on the other side I have creative grounding by hands on work. I have some innate creative talent and analytically I am reasonably strong, these are the things that have helped me succeed.

On the future of industry

I have never seen such change happen in India before, consumerism and the advent of premiumisation, and the trading up is happening in the Indian fashion economy in a significant way. High value and high quality is now creating enough of a critical mass in order for brands to exist across the value spectrum at one time it used to be the only brands that could scale or were in value segment now that’s changed.

On the future of industry

I have never seen such change happen in India before, consumerism and the advent of premiumisation, and the trading up is happening in the Indian fashion economy in a significant way. High value and high quality is now creating enough of a critical mass in order for brands to exist across the value spectrum at one time it used to be the only brands that could scale or were in value segment now that’s changed.

Learning from your career

  • Perseverance.
  • No detail is too small to be spared.
  • And you can only lead if you know the job intimately yourself.

The post Fashion brand icons: Amrish Prakash Kumar appeared first on India Retailing.



from India Retailing https://ift.tt/KA0uF5y
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...
Post a Comment
Read more