Skip to main content

Shoppers Stop to foray into value segment from Hyderabad

Shoppers Stop will open its first affordable fashion format store Intune in Hyderabad on 2 June 2023

Mumbai: Department store chain Shoppers Stop Ltd. will open the first store of its affordable fashion format Intune in Hyderabad on 2 June 2023, according to sources. News about Shoppers Stop getting into value fashion has been doing the rounds for a couple of months and while the company is yet to officially launch Intune, the products under the brand are already present on its official website for purchase.

Sources said that for Intune, the brand is expected to adopt a sharp pricing strategy, to gain a foothold in the industry. It is expected to cater to young families with trendy fashion, and good quality at a great price. Intune will also cater to kids’ fashion with cool pocket-friendly trendy fashion, great quality, and good fits starting as low as Rs 199.

The value format segment is heating up with several companies including Reliance Retail eyeing entry into the segment. There are two other leading players in the segment which include Tata-owned Zudio and Landmark-owned Max. IndiaRetailing reported that encouraged by the success of Zudio, the Tata Group is planning to add around 130 stores this calendar year to its 350 stores, taking the store count to slightly shy of 500. Read more about it here.

Shoppers Stop Ltd. is a retailer of fashion and beauty brands established in 1991. Spread across 98 department stores in 52 cities, the Company also operates 10 premium home concept stores – HomeStop, 142 specialty beauty stores including M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty, and 25 airport doors, occupying an area of 3.9 M sq. ft.

Shoppers Stop opened its first premium Home Stop format store in Dehradun recently. The store is located at Centrio Mall, which aims to provide end-to-end home decor solutions under one roof. Read more about it here.

The post Shoppers Stop to foray into value segment from Hyderabad appeared first on India Retailing.



from India Retailing https://ift.tt/p6cAj7v
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...
Post a Comment
Read more