Skip to main content

Fashion brand icons: Shailesh Chaturvedi of Arvind Fashions

IndiaRetailing brings you a series in which we highlight the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on Shailesh Chaturvedi

Bengaluru: No business can survive for long without a vision; even if it does, it would be susceptible to every disruption and upheaval that generally comes in its business cycle. It needs a leader who has the capacity to translate, create that vision, or make it clearer and turn it into reality. The very essence of leadership is having a vision in the first place. Moreover, as you can’t blow an uncertain trumpet, it should be clearly articulated so that they can manage and lead people. A team led by a visionary leader with a clear direction knows what it can achieve and how far it can go.

In this special feature, IndiaRetailing highlights the brand icons in India’s thriving fashion and lifestyle industry. Today, the spotlight is on…

Shailesh Chaturvedi

Managing director and chief executive officer, Arvind Fashions Ltd

Brief education profile

Bachelor of Engineering and MBA

Career history and experience

With expertise in development of premium fashion brands, Shailesh has been running business of Tommy Hilfiger, Calvin Klein, Sephora, US Polo, Flying machine, Aeropostale and Arrow brands at Arvind Fashions Limited as its ‘Managing Director and CEO’ since February 2021. Shailesh is very well known in industry for building Tommy Hilfiger as a powerful force in India since its start up days in the year 2006. His career started with the British Madura Coats Group as a management trainee in the year 1992 post his Engineering and MBA. The assignment with Tommy Hilfiger and Calvin Klein has given him the opportunity to demonstrate methods of rapidly scaling up premium businesses of very high standards profitably, a unique feat in India. Before Tommy Hilfiger assignment, he had worked in Hong Kong with Benetton plc of Italy as the Head of its wholesale business in Asia Pacific region.

Role and responsibilities

My responsibilities are to build AFL as a force in the industry, with focus on profitable growth and capital efficiency. Key responsibilities include revitalizing growth of brands profitably, design and implementation of long term strategy, deleverage balance sheet and deliver high ROCE.

Strengths and weaknesses

Strengths
• Evolved sense of detailing
• Analytical skills
• Empathy for team

Weaknesses
• Impatience
• Often looking at life in black and white terms ignoring shades of grey
• Very demanding

Aspirations you want to fulfill

My aspiration is to be a catalyst for international standards of retailing in India where we manage minute details, consistently with high standards and not indulging in any jugaad or short cuts. To see an industry which is a fun place for employees and delivers fantastic return on capital employed through successful moat creation and unique capability building. At a personal level, I aspire to teach and mentor high potential companies and people so that I can give back to this industry what I have been taught over the last 3 decades.

Game changing retail technologies according to you

• Omni linkages so that there is one consumer view of inventory to be had at warehouse or in stores.
• CRM and consumer engagement details at point of sale.
• Staff training tools that impart focused training on consumer experiences and product knowledge.

Skills that helped you succeed in this industry

• Common sense, empathy, appreciation of aesthetics and tons of hard work.

Lessons learned over the years

My firmly held belief is that there are no shortcuts to success. We have to strive for improvement continuously. Gettingbetter never stops. There is no wisdom without love and care. This corporate world is starved of compassion. Keep an eye on young colleagues. Inspiring young minds is not easy for a leader and it makes you learn new values and practices.

Your take on the future of industry

Our industry is low on profitability and focuses unnecessarily on vanity of topline. In future, shareholders will demand much higher return on capital employed and for that industry will have to push for building unique capabilities, improve capital allocation, reduce attrition and push for higher stock turns.

Role model in the industry

• Mr. Tommy Hilfiger
• Mr. Sanjay Lalbhai
• Lots of young members of my team

Life mantra

There is no short cut to success and no matter what, we will rock.

This article first appeared in IMAGES Group’s Business of Fashion Magazine March 2023 issue.

The post Fashion brand icons: Shailesh Chaturvedi of Arvind Fashions appeared first on Retail News | Retail Industry | Business Information & Latest News.



from Retail News | Retail Industry | Business Information & Latest News https://ift.tt/DXnJgWh
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
68 comments
Read more

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been  given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxi...
1 comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...
1 comment
Read more