The company has introduced a+ masala millets containing bajra in the select market of NCR and online but has plans to expand it to other markets as it scales up New Delhi: FMCG maker Nestle India has entered into the millets-based Ready-to-Make (RTM) market by extending its nutrition brand a+ in the category. The company has introduced a+ masala millets containing bajra in the select market of NCR and online but has plans to expand it to other markets as it scales up, its chairman and managing director Suresh Narayanan said on Thursday. The product has been developed under the guidance of the Indian Millet Institute of Millet Research, supporting the government initiative to promote millet as a more sustainable food option. “We felt that ‘a+’ has strong nutritional connotations and that is why we decided to launch the new product under this brand. This is being done under a public-private partnership with IIMR and is in line with the government’s focus on millets. There is growin...
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