Skip to main content

Salman Khan’s Being Human to open store in Dubai

Salman Khan’s brand Being Human is foraying into the Middle East by opening a flagship store in Dubai on Monday

New Delhi: At around 5:00 pm Dubai time, Being Human will open doors to its first store outside of South Asia. The 2,500 sq ft store, located on the first floor of City Centre Diera Mall, will be inaugurated by Salman Khan’s brother Arbaaz Khan.

City Centre Deira is located in the older part of Dubai and is the original flagship mall of retail and real estate conglomerate Majid Al Futtaim. The mall is home to other international and Indian fashion brands including Zara, H&M, Marks & Spencer, Balmain, American Eagle, Bershka, Fabindia, Levi’s among dozens of other labels.

Being Human currently operates about 10 stores in Bangladesh and in Nepal but this is for the first time the label is venturing out of South Asia.

“We plan to open our second and third store in Dubai by January. We will open one store in Canada next in October,” said Sanjeev Rao, chief executive of Being Human Clothing. “Then we plan to go to Saudi Arabia where we are planning to open 10-12 stores in the next two quarters.”

Currently, Being Human operates around 100 stores in India and about 10 stores in markets outside of India.

“We plan to open 50 stores this year and then we will open 100 stores each year for the next four years,” Rao said in a telephone interview from Dubai.

“We have raised the quality of our merchandise by a couple of notches and consumers are loving the international standard merchandise.”

Being Human hopes to do well in Dubai as Rao said the recall for the brand is very high in the UAE.

“We expect the Deira flagship store to do 2x business of our best store in India,” he said without divulging numbers.

Rao said in the last week since Being Human put an advertisement in Deira mall, it has attracted droves of people taking their selfies with the brand’s ad as a background.

Also, the number of followers on the company’s Dubai Instagram page went up from a mere ten followers to 6,700 in a matter of 30 minutes of the brand’s announcing opening of its flagship store.

“Dubai is an ethnic melting pot and we expect not just Indian diaspora but Bangladeshi, Sri Lankan and Arabs to shop at our store,” Rao said.

The post Salman Khan’s Being Human to open store in Dubai appeared first on India Retailing.



from India Retailing https://ift.tt/hPdOTas
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...
2 comments
Read more