Skip to main content

Myntra launches AI-powered interactive chatbot for customised suggestions

Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist users

Bengaluru: Fashion e-commerce platform Myntra has introduced conversational AI (artificial intelligence) -powered chatbot Maya, to make consumers’ shopping experience more customised, while helping them expedite their decision making, the e-tailer said in a press release on Monday.

The feature, which is an extension of Myntra’s virtual fashion influencer, Maya, has the ability to streamline discovery and refine choices for customers.Available on the Myntra app and launched right ahead of Myntra’s annual festive event, Big Fashion Festival (BFF), the chatbot is all set to assist users.

“The introduction of our AI-powered shopping assistant, Maya, marks a significant milestone in our journey to elevate the shopping experience of millions of fashion-forward shoppers in the country by providing a conversational interface to our users,” said Raghu Krishnananda, chief product and technology officer, Myntra.

“As the festive season kicks-in, we eagerly look forward to our customers engaging with Maya, with the confidence that their quest for finding the perfect fashion and lifestyle needs will be met with enhanced convenience,” he added.

Powered by OpenAI’s ChatGPT, Maya offers product recommendations from 2.3 million styles across fashion, beauty, footwear and home categories listed on Myntra. Being contextually aware enables the chatbot to provide recommendations to customers based on the multiple conversations that occurred in the same session, responding in real time. 

The feature is being introduced to 10% of Myntra’s user base, with the plan to gradually expand its availability to a larger audience in the near future. The existing focus of the feature is set on providing relevant results to consumers and will be extended to perform additional tasks like summarizing ratings and reviews, assisting with size selection, gaining voice and image capabilities.

Additionally, there are plans in the pipeline for Maya to support vernacular language, increasing its significance in tier-2 and 3 cities. The feature also has safeguards in place to prevent misuse, such as responding only to relevant inputs on the platform. 

Users of the Myntra app can engage with Maya from the explore button on the homepage of the app. With this rollout, the company expects over 20% of Myntra’s user base to engage with Maya in the next few months.

An integral part of the FlipKart Group, Myntra currently houses over 6000 fashion and lifestyle brands on its platform including international brands and it has serviced over 19,000 pin codes across the country.

The post Myntra launches AI-powered interactive chatbot for customised suggestions appeared first on India Retailing.



from India Retailing https://ift.tt/yUx1YS6
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...
Post a Comment
Read more