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Swedish eyewear brand Chimi enters India

The brand’s collection features 11 signature silhouettes and it will be available for shopping on its official website Chimi-online.in and on the e-commerce platform Tata CLiQ Luxury

Bengaluru: Cult Swedish eyewear brand Chimi has entered the Indian market through a collaboration with BRDG Group, a global brand management company, the companies said in a joint press release on Tuesday.

“Launching in India is a thrilling chapter in our global journey. It’s incredibly exciting to witness our designs, inspired by Scandinavian minimalism and futuristic aesthetics, transcend geographical constraints. India, with its rich tapestry of culture and vibrant diversity serves as the perfect canvas for our multifaceted catalogue,” said Charlie Lindström, co-founder, Chimi.

The brand’s collection features 11 signature silhouettes to cater to an array of tastes.

“We are delighted to pave the way for Chimi’s arrival, offering India a taste of Scandinavian style and innovation. As a channel partner, we are committed to elevating consumer experiences and introducing a global celebrity favourite brand like Chimi in India aligns perfectly with our ethos,” said Magnus Toveberg, director, BRDG Group.

The brand’s product range is available for shopping on its official website Chimi-online.in and on the e-commerce platform Tata CLiQ Luxury. Additionally, the brand will expand its presence on other online marketplaces and will soon be present in exclusive luxury offline stores.

Chimi was founded in Stockholm in 2016 with the idea of creating eyewear, ready-to-wear and accessories.

The post Swedish eyewear brand Chimi enters India appeared first on India Retailing.



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