Skip to main content

How 5000 year-old Ayurveda is adapting to digital commerce

As traditional wisdom is converging with contemporary technology and changing consumer preferences, the entire Ayurveda industry is moving towards a new-age world

New Delhi: The roots of Ayurveda trace back to 5000 years in India. It is an ancient medical practice that has started experiencing a renaissance in the modern world. As traditional wisdom is converging with contemporary technology and changing consumer preferences, the entire Ayurveda industry is moving towards a new-age world. The evolving transition from conventional pharmacies to the dynamic landscape of e-commerce and retail has not only broadened the market’s reach but has also ushered in a wave of innovation and personalized treatments. According to the Forum on Indian Traditional Medicine (FITM) in 2014-15 the market size of the Ayush industry was 2.85 billion and in 2020 it increased to 18.1 billion. 

Originally rooted in traditional pharmacies, Ayurveda earlier relied on herbal remedies and local practices. At that time, the knowledge of Ayurveda was only limited to passing down through generations and Ayurvedic products were only available in offline pharmacy outlets. People who wanted to use these traditional remedies had to visit these outlets to access the healing power of Ayurveda. 

Impact of the Pandemic on the Ayurveda Industry

The COVID-19 pandemic posed difficulties that not only reshaped long-standing conventions but also changed how consumers behaved. People started focusing more on the importance of maintaining a healthy mind and body, they started looking for foods and products that were more health-centric, leading to gaining renewed attention of Ayurveda. People started looking for ways to enhance their overall health and immunity. They started recognizing the potential benefits of Ayurvedic solutions in bolstering their resilience against the virus and overall well-being. 

After the pandemic, the evolution of new-age Ayurvedic brands played a vital role in evolving the Ayurveda industry. Today’s new-age Ayurvedic brands blend the ancient wisdom of Ayurveda with modern technology. These brands prioritize taste preferences while harnessing the power of herbs, spices, and natural ingredients, making them a preferred choice among health-conscious consumers.

Role of E-Commerce and Retail in Ayurveda

The rise of e-commerce has been a game-changer for the Ayurveda industry, allowing it to transcend geographical boundaries and tap into a global consumer base. Factors such as changes in consumer behavior, increased digital penetration, secure payment gateways, m-commerce adoption, and Cash on Delivery (CoD) options have contributed to the thriving e-commerce market for Ayurvedic products. 

The e-commerce market for Ayurveda is not only riding the digital growth wave but is also benefiting from changes in consumer behavior. Furthermore, with Ayurveda’s online presence, there is much better transparency and information exchange. Quality control standards established by the Ministry of AYUSH are also helping to boost consumer confidence, as companies are now able to apply for certification with labels such as the AYUSH Premium Mark and the AYUSH Standards Mark. Customers and patients can also speak directly with trained specialists and producers to learn more about product ingredients, applications, and dosages. 

Initiatives and Support by the Government

The Ministry of Ayurveda, Yoga & Naturopathy, Unani, Siddha, and Homoeopathy (AYUSH) has launched programs like Ayush Health and Wellness Centers (AHWCs) and Ayush Information Cell which has helped increase the accessibility to Ayurvedic healthcare services, especially in rural areas. The government’s recognition of Ayurveda as a crucial form of alternative medicine has led to increased budget allocations, with a 20% rise to Rs. 3,647 crore in 2023. This has also promoted evidence-based research and integration into modern medical practices.

From traditional pharmacy to e-commerce and retail, the journey of the Ayurveda industry has been fueled by a combination of consumer awareness, government support, and innovative brands. As people understand the importance of healthy food and freshly prepared meals, the entire Ayurvedic industry is continuously evolving. Today Ayurvedic remedies are not just limited to adults, numerous new-age brands are bringing out Ayurvedic products for the little ones of the society. The blend of tradition and technology is shaping a vibrant future for Ayurveda, offering a comprehensive approach to health and well-being in an increasingly health-conscious world.

The post How 5000 year-old Ayurveda is adapting to digital commerce appeared first on India Retailing.



from India Retailing https://ift.tt/IPtqVyJ
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
68 comments
Read more

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been  given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxi...
1 comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...
1 comment
Read more