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How Cloud Tailor became world’s first phygital brand for personalized fashion

Launched in December 2020, Cloud Tailor is a D2C brand that specializes in hyper-personalized women’s wear segments and aims at providing a digital solution to an offline tailoring problem. An enabler of personalized fashion styling, fashion visualization, order placement, recommendations, tracking, and fulfillment, Cloud Tailor offers a simple and reliable tech-based solution globally

Getting the trend on-point

Looking closely at the current ecosystem of personalized fashion, the founders of Cloud Tailor realized that the ecosystem is unreliable and filled with stories of hassle and inconvenience. With the motivation to address the challenge women have when it comes to getting their wardrobe of personalized fashion, founders Mahesh Patel, Sushmita Lakkakula, and Rudra Pratap launched Cloud Tailor. From the start, they were aware that this market presents a Rs 27000 crore opportunity and wanted to tap it with their unique offering.

In a nutshell, Cloud Tailor is a D2C platform that provides end-to-end fashion & tailoring solutions at your fingertips with access to fashion designers free of cost, doorstep measurements, and free lifetime alterations. What started with women is today catering to kids as well as specially-abled women and pregnant women to ensure that they can truly deliver on the promise of making personalized fashion accessible to all.

A process-oriented company, the current strategy on which Cloud Tailor works is ‘brand awareness.’ This they are able to do by educating the audience about the services they offer plus about design, styling, and fashion trends using digital channels (social and performance marketing), influencer marketing, ATL, and BTL.

Growing with power

The brand since day 1 has been solving the pain points of customers with its proprietary ‘App + CRM + Offline’ asset-light hybrid solution. They are the world’s first Phygital Personalized Fashion brand. They tailor any style, any design, and ship globally. Enjoying the first-mover advantage in the domain of cloud tailoring, the brand is operating through a SiS model where they are tying up with large format retail stores and using their own kiosks to provide tailoring services offline alongside reaching the customer through their online touchpoint.

Cloud Tailor is the first global brand to provide fashion & tailoring services for women across the globe, digitally. Apart from that brand USPs are: Online Measurement, Personal Fashion Designer, Pick Up & Delivery, Live Order Tracking, Free Lifetime Alterations, Give Your Fabric/Buy from Us, Stitch Anywhere, Alter Anywhere.

Taking the big leap

The brand plans to become a go-to brand for anything fashion. In this journey, Cloud Tailor’s 5-year plan is to open: 500+ Exclusive Branded Outlets, 1000 SISs (Store in Store), have a presence across 75+ cities in India along with an international presence across 20 countries such as the US, UK, Australia, Canada, and the Middle Eastern Countries.

Tech plays a very important role for the brand, and one can easily say how tech is an integral part of their business model as they are the only tech-enabled personalized fashion brand in India. They have integrated an ERP that brings all aspects of the business under one roof, from customer, to designer, to master, to tailor, to delivery. With this, the customer can have a live update about their outfit status at their fingertips.

The post How Cloud Tailor became world’s first phygital brand for personalized fashion appeared first on India Retailing.



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