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BharatX partners with e-commerce logistics platform ClickPost

This collaboration is set to focus on increasing conversions for merchants which sell high value goods online

Bengaluru: Fintech startup BharatX has partnered with the e-commerce logistics technology platform ClickPost, the companies said in a joint press release on Tuesday. This collaboration is set to focus on increasing conversions for merchants which sell high-value goods online.

“With BharatX’s product, brands can provide a trustworthy credit option to their users by allowing them to White-Label BharatX’s credit platform as their own, similar to how large firms like Ola/Amazon have done with Amazon PayLater and Ola Postpaid,” said Mehul Jindal, co-founder of BharatX.

“ClickPost’s expertise in the D2C space allows us to enable access to this option to a wider set of e-commerce merchants,” Mehul added.

The synergy aims to provide a comprehensive, seamless shopping experience for consumers and is poised to set new benchmarks in e-commerce efficiency, customer satisfaction, and conversion rates, especially for those looking to optimize their spending on digital advertising, the release added.

“Clickpost and BharatX’s partnership reflects a strategic move to leverage each company’s strengths to improve the e-commerce landscape. This partnership seeks to improve the online shopping experience, making it more transparent and customer-friendly, leading to higher brand trust amongst online shoppers for retailers,” said Prashant Gupta, co-founder of ClickPost.

BharatX, known for its buy now pay later (BNPL) options, provides users a credit offering by partnering with the brand they shop with. Its technology enables access to over 350 million Indians without formal credit sources.

ClickPost is a multi-carrier shipping platform catering to a diverse clientele including prominent brands such as Puma, Adidas, Kapiva, and Walmart. Headquartered in Gurugram, the company has extended its services to over 220 countries worldwide.

The post BharatX partners with e-commerce logistics platform ClickPost appeared first on India Retailing.



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