How a streamlined supply chain minimises fruit waste and boosts sustainability Our increased preference for consuming a healthy diet and maintaining good health has fueled an unprecedented demand for fresh fruits. Now, the fresh fruit ecosystem, despite being a crucial component of the global food system, struggles with inefficiencies that result in huge levels of fruit waste. The journey from farm to table involves a long procedure filled with numerous intermediaries, leading to mishandling, temperature fluctuations, and in-transit damage. This ultimately contributes to spoilage and wastage, which is completely intolerable. The fresh fruit journey Fruits travel through a long chain comprising wholesalers, distributors, and transporters before reaching Agricultural Produce Market Committees (APMCs). After this, retailers procure their stock from these APMCs daily at about 4 a.m. They purchase multiple fruits from multiple vendors and spend long hours transporting them to their selli...
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