Skip to main content

Men’s fashion goes omnichannel

This shift not only caters to the changing preferences of modern consumers but also sets the stage for continuous improvements in how retail operates

Gone are the days when men could afford to ignore the fashion conversations. Gen Z men are mindful about creating their unique identity and fashion plays an important role in that. Their millennial counterparts are also catching up fast. They demand a wider selection, but more importantly, the convenience to make their shopping choices on-the-go. Instead of visiting their local stores, they now prefer to browse through a vast online catalogue by D2C fashion brands or marketplaces, try out their selection on digital avatars, and get it delivered at their home. The transformation from traditional brick-and-mortar stores to omnichannel retailing offers customers a cohesive and convenient shopping experience, reflecting broader changes in consumer behaviour and technological advancements.

Omnichannel retailing blurs the lines between in-store and online shopping. Whether browsing online from a mobile device, or a laptop, or visiting a physical store, shoppers enjoy a flawless experience. This seamless transition enables customers to check the availability of items online, pick up in-store, or even reserve items for fitting when they arrive—shopping anytime, anywhere, with maximum convenience. For a cohort (Gen Z men and millennial men) that is still learning the ropes of fashion compared to their female counterparts, this convenience is non-negotiable.

Enhancing Customer Experience Through Personalization

One of the most significant advantages of omnichannel retailing is its ability to offer personalized shopping experiences. By analysing volumes of data about customer shopping patterns, retailers gather insights into customer behaviours, preferences, and purchasing patterns. This data is crucial in crafting personalized marketing material product recommendations, and even the shopping experience to individual tastes.

Adapting Quickly to Market Changes

Omnichannel strategies enable retailers to quickly adapt to new trends and consumer demands. This ability is essential in the fast-evolving world of fashion, where trends can come and go at a lightening pace. By maintaining a holistic view of inventory and customer interactions across channels, brands can pivot their strategies effectively, minimizing overstock and reacting proactively to new opportunities.

Competitive Edge

The fashion industry is hyper-competitive. In such an environment, omnichannel strategies provide a significant edge. Fashion retailers that successfully integrate online and offline experiences strengthen their customer loyalty and have a chance to grow faster than their competitors that do not adapt to new norms. Moreover, the omnichannel approach helps them broad base their audience, cutting across geographical barriers.

The Future of Belongs to Omnichannel Retailing

Looking to the future, omnichannel retailing in men’s fashion is poised for further growth and innovation. Technologies like augmented reality for virtual try-ons, AI for personalized shopping assistants, and sophisticated CRM systems will deepen the personalization and convenience of the shopping experience. As retailers continue to innovate, the boundaries between physical and digital shopping will further dissolve, creating more dynamic, efficient, and customer-focused retail environments.

The rise of omnichannel retailing in the men’s fashion industry is a clear evolution from the traditional brick-and-mortar stores. This shift not only caters to the changing preferences of modern consumers but also sets the stage for continuous improvements in how retail operates. Embracing omnichannel strategies is not just a trend but a critical move towards future-proofing a fashion business.

 

The post Men’s fashion goes omnichannel appeared first on India Retailing.



from India Retailing https://ift.tt/j4Eys8x
via IFTTT

Comments

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...

Strategic switch to online sees Beauty Bay sales surge by more than £50m

// Customers switching to online shopping during Covid-19 lockdowns helped turnover surged by more than £50m at Beauty Bay // The company’s pre-tax profits more than doubled to £9.2 million, from £4.4 million in the previous period Covid lockdowns and the dramatic switch to online shopping have helped turnover surge by more than £50m at the Manchester-based make-up, skincare, bath and body retailer Beauty Bay . The business posted a turnover of £134.4 million for the 12 months to March 31, 2021, up from the £82.2 million it achieved during the prior year. The company’s pre-tax profits also increased from £4.4 million to £9.2 million over the same period. READ MORE:  Dolce & Gabbana to regain control of beauty arm from Shiseido Group Freemans boosts beauty offer as it eyes Debenhams’ market share It noted the increase in turnover was driven largely by a 93% jump in new customers backed up by a 55% rise in existing clients. A statement signed off by the board said:...