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Digital Icon: Kaveri Nag

Kaveri Nag is a passionate marketing professional with over 15 years of experience spanning the lifestyle retail, luxury auto, and advertising sectors. With a strong foundation in brand management, digital marketing, consumer research, and communication strategies, Kaveri has conceptualised and delivered numerous integrated marketing strategies driven by key market trends.

Throughout her career, Kaveri has demonstrated a knack for leading diverse stakeholders to leverage technology for future-ready initiatives and driving digital transformation for business growth.

She has spearheaded successful campaigns, product launches, and brand revitalization efforts in India, contributing significantly to the growth and success of the brands she has worked with.

Currently serving in a pivotal role at Benetton, Kaveri focuses on strengthening the brand’s iconic positioning as a premium casual wear brand by pushing cultural and creative boundaries. Her responsibilities include managing budgets, setting goals, and ensuring consistent brand messaging across various marketing channels. Beyond her professional endeavours, Kaveri finds joy in observing people and their consumption patterns.

She is passionate about food and enjoys exploring the world, cooking for her loved ones, and grooving to music in her free time.

Key Campaigns/ Martech Implementations In Last 2 Years

‘Be Benetton’: The new creative brought to life through localised content, digital marketing and presence across omnichannel platforms

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