Skip to main content

Multiplex Association defends dynamic ticket pricing, average price in 2023 at Rs 130

MAI represents 11 cinema chains like PVR-INOX, operating around 75% of the multiplex industry in India

New Delhi: The Multiplex Association of India (MAI) on Wednesday defended “dynamic and flexible” cinema pricing, which fluctuates based on factors like location, day of the week, seat type, film format, and cinema format.

Cinema exhibitors are now using sophisticated digital tools to stimulate audience demand and optimise pricing, said MAI while issuing a statement over the recent remarks by film maker Karan Johar.

Brushing aside Johar’s remarks, who alleged high pricing strategies by cinema exhibitors, the MAI statement quoting its President Kamal Gianchandani said the average ticket price (ATP) across all cinemas in India was Rs 130 per ticket.

“The country’s largest cinema chain, PVR INOX, reported an ATP of Rs 258 for the fiscal year 2023-24. Additionally, the Average Spend Per Head (SPH) on F&B at PVRINOX during this period stood at Rs 132,” it said adding “This brings the total average expenditure for a family of four to Rs 1,560 —significantly different from the Rs 10,000 figure carried in the media reports.”

MAI represents 11 cinema chains like PVR-INOX, operating around 75% of the multiplex industry of India.

According to media reports, recently Karan Johar, while participating in a panel discussion with some other film makers had alleged cinema exhibitors are responsible for high ticket and food & beverage (F&B) prices.

He said that family members said that they don’t like to go to cinema halls as the average cost for a family of four including tickets and popcorn etc can be Rs 10,000, which is not in their economic planning.

MAI said cinema pricing is dynamic and flexible. The exhibitors also frequently offer discounts and promotions that make cinema outings more affordable, not just during off-peak times but even on popular days.

“Many of these initiatives can lower the overall cost of a cinema visit by more than 50%, providing families and moviegoers with affordable options. All pricing structures are clearly listed both at cinemas and online, ensuring transparency and choice for customers,” it said.

The MAI statement further said the demand for a film is largely driven by its content and appeal, rather than by pricing alone.

“Any evaluation of pricing in the cinema industry must account for the broader economics of movie business, which involves multiple stakeholders, including producers, distributors, and exhibitors,” it said.

Each of these players contributes to the final cost to consumers, with prices ultimately shaped by the market forces of demand and supply.

“If lowering prices could optimise revenue for everyone involved, cinema operators would naturally make those adjustments without needing to be told,” it said.

Moreover, cinema exhibitors continuously experiment with pricing models, collecting customer feedback and leveraging data analytics to refine their strategies. This ensures that the current pricing is both competitive and fair in the context of today’s market.

The post Multiplex Association defends dynamic ticket pricing, average price in 2023 at Rs 130 appeared first on India Retailing.



from India Retailing https://ift.tt/TnxvWP6
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
68 comments
Read more

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been  given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxi...
1 comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...
1 comment
Read more