Skip to main content

Bikaji Foods to acquire 53% stake in The Hazelnut Factory for Rs 131 cr

The investment will be done in tranches and is expected to be completed in the next two years, it added.

New Delhi: Bikaji Foods International Ltd on Wednesday said it will acquire a 53.02% stake in Hazelnut Factory Food Products Pvt Ltd for Rs 131.01 crore to mark its foray into the quick service restaurant segment.

Bikaji Foods Retail Ltd (BFRL), a wholly owned subsidiary, will make a strategic investment of Rs 131.01 crore for an acquisition of a 53.02% stake in The Hazelnut Factory (THF), a cafe-cum-artisanal sweets brand based in Lucknow, Bikaji Foods International said in a statement.

The investment will be done in tranches and is expected to be completed in the next two years, it added.

“This acquisition marks a significant step in Bikaji’s journey to expand beyond traditional ethnic snacks and enter into retail QSR, premium artisanal sweets and bakery segment,” Bikaji Foods International Managing Director Deepak Agarwal said.

He further said, “This strategic move not only marks our entry into the high-growth QSR sector but also aligns with our vision to build a ‘House of Brands’. By integrating THF’s premium offerings and Bikaji’s manufacturing capabilities, we aim to cater to unique customer tastes and preferences, establishing Bikaji as a key player in the QSR space.”

THF has six stores in Lucknow and one in Kanpur and Delhi. The brand offers speciality coffee, artisanal sweets, bakery and patisserie along with a range of cafe menus.

“With our innovative culinary offerings and Bikaji’s strong distribution network along with its operational excellence, we are well-positioned to accelerate our growth,” The Hazelnut Factory Founder Ankit Sahni said.

The post Bikaji Foods to acquire 53% stake in The Hazelnut Factory for Rs 131 cr appeared first on India Retailing.



from India Retailing https://ift.tt/wDFPydU
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp lea
67 comments
Read more

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been  given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxiety
Post a Comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio
Post a Comment
Read more