Skip to main content

Lee and Hard Rock Cafe launch rock tribute tour featuring 2Blue across India

Lee also plans to expand its retail footprint by doubling exclusive brand outlets (EBOs) over the next 12 months.

New Delhi: Denim brand Lee operated in India by Begaluru-based omni channel retailer Ace Turtle has teamed up with Hard Rock Cafe for a rock tribute tour featuring artist Tirthankar Poddar, popularly known as 2Blue, a company executive told IndiaRetailing.

The tour pays homage to legendary rock bands AC/DC and Guns N’ Roses, with live performances across nine Indian cities. Starting from October 19th in Bengaluru, the tour will cover Hyderabad, Kolkata, Chennai, Delhi, Chandigarh, Bengaluru, and Pune, concluding in January 2025.

“We aim to amplify Lee’s presence in India while resonating with a new generation of fans who value authenticity and style,” said Jitender Singh, business head, Lee at Ace Turtle.

The performances are designed to enhance customer engagement, with interactive elements like photo booths, exclusive merchandise, and pre-event giveaways offering free passes. Lee is leveraging this partnership to deepen brand affinity among its target audience.

Although specific investment details were not disclosed, this collaboration is part of a broader strategy to connect with India’s young, fashion-forward audience. Singh also revealed plans to expand Lee’s retail footprint, to double its exclusive brand outlets (EBOs) over the next 12 months from 50 at present to around 100 by 2025.

With this tour, Lee continues to explore impactful partnerships that foster brand loyalty, combining music and fashion to create lasting engagement with consumers.

IndiaRetailing had earlier reported that Ace Turtle, which operates brands like Lee, Wrangler, Toys “R” Us, Babies “R” Us and Dockers in India, plans to double its revenue to Rs 1,000 crore by financial year (FY) 2027-2028, up from its projected Rs 500 crore sales for the current fiscal year.

Both Lee and Wrangler have achieved profitability in FY24, demonstrating the effectiveness of Ace Turtle’s tech-driven approach which includes eliminating middlemen and ensuring price parity across channels, supported by data-driven decisions on product assortment.

The post Lee and Hard Rock Cafe launch rock tribute tour featuring 2Blue across India appeared first on India Retailing.



from India Retailing https://ift.tt/syqv9DX
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
68 comments
Read more

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been  given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxi...
1 comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...
1 comment
Read more