Skip to main content

D2C eyewear brand ClearDekho targets 50 new stores in FY25. 

The company achieved Rs 23.6 crore revenue in FY24 and is aiming to scale even further in FY25, targeting revenue of Rs 40 crore

Launched in 2016 by Shivi Singh, ClearDekho focuses on underserved low-income segments in India’s tier-2, 3, and 4 markets. The brand operates on a scalable and sustainable omnichannel model that combines online and offline channels, ensuring quality, affordable eyeglasses for the masses.

It operates in FOCO (franchise-owned, company-operated) model promotes a spirit of micro-entrepreneurship in competitive markets. The asset-light business model enables expansion with minimal capital investment while maximising impact across different geographical regions.

“ClearDekho is building India’s most affordable eyewear brand targeting the massive eyewear market that continues to be 80% unorganised,” said Singh.

In fiscal year (FY) 2024, ClearDekho achieved a revenue of Rs 23.6 crore, largely driven by its highest-selling products: prescription eyeglasses and sunglasses. Looking ahead, the company aims to scale even further, targeting revenue of Rs 40 crore and the launch of over 50 new stores in FY25.

The company has financial backing from investors such as the Jaipuria Family Office, Aroa Ventures (founded by Ritesh Agarwal of OYO Rooms), Dholakia Ventures, Venture Catalysts, and SOSV.

To enhance its operational efficiency and customer experience, ClearDekho collaborates with business enablers like Tango Eye for AI-powered in-store analytics, Magicpin for hyperlocal customer engagement, Optical CRM for seamless customer relationship management, Rancelab for point-of-sale solutions, and Google Analytics for data-driven decision-making.

The post D2C eyewear brand ClearDekho targets 50 new stores in FY25.  appeared first on India Retailing.



from India Retailing https://ift.tt/EoNbvfU
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
68 comments
Read more

Coronavirus Recovery: Canadian Small Businesses Must Focus on Easing Employee, Customer Fears

By M. Tina Dacin and Laura Rees A small business has been  given the green light to reopen amid the COVID-19 pandemic . What does it need to consider for employees and customers? Small business owners are reorganizing physical space to account for continued distancing requirements and rethinking supply chains to deliver products and services in new ways to meet changing demand patterns. But they must not forget the hearts and minds of employees and customers. That doesn’t mean replacing a focus on the bottom line, but it helps address the need for a new set of expectations and ways of communicating in terms of product or service offerings, delivery methods and real-time feedback. Based on our expertise in organizational behaviour and past research we’ve conducted, we provide a set of recommendations to help small businesses thrive in our new COVID-19 economy by looking after the hearts and minds of the people most important to businesses — employees and customers. Fear, Anxi...
1 comment
Read more

World's 1st Pizza Subscription Service Launches in Toronto

general assembly subscription user opening delivery box of pizza. photo: general assembly pizza By Mario Toneguzzi Toronto-based General Assembly Pizza has launched what it describes as the world’s first pizza subscription service as it also plans to aggressively expand its product offering in the near future by opening a new concept in the market. "Since opening our doors in 2017, we have pushed for the best guest-experience possible — that's why our dough is 100 percent naturally leavened, that's why we have a purpose-built 400-square-foot pick-up and delivery area, and that's why we’ve launched a direct-to-consumer subscription-based ecommerce platform,” said Founder & CEO Ali Khan Lalani. “In 2020, providing the best guest experience means General Assembly Pizza has to be more than a restaurant. I'm proud to say that after almost six months of planning, many roadblocks, and countless pivots — all while maintaining our day-to-day restaurant operatio...
1 comment
Read more