Skip to main content

Tea industry witnesses production fall, rise in exports in 2024

The companies incurred huge losses across geographical locations in 2023 and the industry will probably break even this year.

New Delhi: The tea industry is likely to witness a fall in total production by over 100 million kg this year due to erratic weather conditions coupled with early annual closure of gardens, resulting in increased cost per kg for planters, stakeholders said on Monday.

However, the silver lining this year was better price realisation and growing exports.

They said that compared to the country’s output of around 1,178 million kg during the first 10 months of 2023, around 1,112 million kg of tea was produced in the January-October period of the current calendar year. Exports were expected to touch 240-250 million kilograms in 2024, up from around 231 million kg in the previous year.

The production is down by around 66 million kg during the January-October period in 2024, while there is expected to be a dip in production by another 45-50 million kg as plucking has been stopped after November, Indian Tea Association chairman Hemant Bangur said.

Despite geo-political challenges and currency issues, India’s tea exports were healthy and the rise in shipment was due to a high-risk appetite of merchants, Indian Tea Exporters Association chairman Anshuman Kanoria said.

“The performance of the tea industry this year was not very good as crop output was down while per kg cost of production was up with the costs mostly being fixed and there was no commensurating increase in price. The industry was in the red in 2023, and the situation now is better than last year but the industry is not out of the doldrums,” Bangur told PTI.

The companies had incurred huge losses across geographical locations in 2023 and the industry will probably break even this year, he said.

“In Assam, producers may make some marginal profit or break even but in north Bengal, they will still be in red… This year, there will be a 110-120 mg dip in production as compared to last year,” he said.

Claiming that climate change and erratic weather conditions are affecting crop output, Tea Research Assthe location (TRA) has advised the industry to enhance soil health, create water bodies through rainwater harvesting and enhance shade status for achieving gto achieve conditions in tea estates.

“The effects of climate change are making Indian tea increasingly uncompetitive. This year, many tea-growing regions witnessed temperatures ranging from 35 to 40 degrees Celsius and reduced rainfall for a much longer period, affecting tea production by 20% on average in the quality cropping months,” TRA secretary Joydeep Phukan told PTI.

However, exporters are bullish on the rising trend of shipments.

“Tea exports have been good this year. We are expecting to close the 2024 calendar year with around 240-250 million kg (kg) and the 2024-25 fiscal with about 260 million kg,” Kanoria said.

There was a sharp increase in shipments to Iraq, accounting for 20% of tea exports, and merchants are expecting to send 40-50 million kg to the West Asian counWestthis this fiscal, he said.

Indian exporters, who entered several markets of west Asia when the Sri Lankan crop was low, managed to retain the shipment volumes there, he said.

“Despite geo-political challenges and currency issues, our exports in general have been healthy. The rise in shipment was also due to a high-risk appetite of merchants from the country. They have gone out of their way to undertake marketing drive and absorb the risk,” Kanoria said.

He also hailed the Tea Board for proactive steps to address the issue of MRL (maximum residue limit) content and improve quality and compliance with international standards.

“Steps taken by the Tea Board such as more testing, auctioning of 100% dust grade tea and early closure of gardens are welcome,” he said, adding that much more promotion of Indian tea, stringent compliance of food safety norms and adequate production are required to push exports to 300 kg mark.

Kanoria said there is room to grow in the traditional markets of Indian tea such as western Europe,Western and other CIS countries, the US and Japan.

In terms of exports of orthodox tea, this year is no exception, as the country is expected to maintain over 100 kg of shipment of such variety, while CTC tea exports have also gone up, rating agency ICRA assistant vice president and sector head Sumit Jhunjhunwala said.

“In the first eight 8 months of 2024, India exported 64 million kg of orthodox tea, as compared to 63 million kg shipped out in the same period last year. The exports of orthodox variety for 2022 and 2023 were 109 mkg and 101 million kg respectively. This trend will continue this year,” Jhunjhunwala said.

Over 100 million kg of exports of orthodox variety from India was attributed to a fall in Sri Lankan crops by over 50 million kg, he said.

“The eight-month data of this year also suggested that India has exported 87 million kg of CTC, up from 62 million kg during the corresponding period in 2023,” he said.

ICRA said the average auction price for CTC tea surged by Rs 48 per kg in the April-November period this year due to a supply-demand gap, driven by a drop in CTC production and higher exports. However, prices have softened in recent auctions.

This reduced production, coupled with low carryover inventory, is likely to support strong tea prices during the early part of 2025, tillMay Junee next year, the rating firm said.

The post Tea industry witnesses production fall, rise in exports in 2024 appeared first on India Retailing.



from India Retailing https://ift.tt/oQtj7RK
via IFTTT

Comments

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...