Skip to main content

Nature’s Basket launches India’s first gourmet-food membership Elysium

Members will gain access to benefits, such as special pricing, free home delivery, personalised assistance, and invitations to curated tasting events

Bengaluru: Nature’s Basket, a gourmet retail subsidiary of Spencer’s Retail, has launched Elysium, the country’s first gourmet-food membership, the company said in a press release on Friday.

The initiative rolled out in seven cities including Mumbai, Pune, Bengaluru, Kolkata, Delhi, Gurgaon and Ahmedabad. 

Members will gain access to exclusive benefits, such as special pricing, free home delivery, personalised assistance, and invitations to curated tasting events. It also enables swift checkouts, hassle-free returns, and exclusive masterclasses at The Chef’s Table.

In addition to its in-store advantages, Elysium extends its offerings through partnerships with 35 brands across travel, dining, wellness, beauty, leisure, and fashion. 

The initiative was unveiled by chef and entrepreneur Pooja Dhingra at Nature’s Basket Artisan Pantry, PhoenixPalladium store in Mumbai.

“We are thrilled to introduce the Elysium Membership to our customers,” said Shashwat Goenka, Chairman of Spencer’s Retail and Nature’s Basket. “With Elysium, we aim to offer not just artisanal products, but a holistic, tailored experience that reflects the evolving needs and preferences of our clientele.”

The membership is available for purchase at all Nature’s Basket stores. 

Nature’s Basket is the wholly owned subsidiary of Spencer’s Retail and part of the RP- Sanjiv Goenka group headquartered in Kolkata, West Bengal. The gourmet retail brand started in 2005 as a single store in Mumbai.

Today, the brand transformed into an omni-channel retail business with over 36 stores operating across cities such as Mumbai, Pune, Bangalore, Delhi NCR, Ahmedabad, and Kolkata.

The post Nature’s Basket launches India’s first gourmet-food membership Elysium appeared first on India Retailing.



from India Retailing https://ift.tt/4W8qeMJ
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...
Post a Comment
Read more