Skip to main content

Raj Air Cooler Group enters furniture market with Khali as brand ambassador

With a price range of Rs 200 to Rs 5,000, the furniture line is aimed at both mid-market and premium customers

New Delhi: Raj Air Cooler Group has announced its entry into the modular furniture market with the launch of its new segment, ‘Raj Modular Furniture,’ a release by the company said on Friday.

Showcasing the product’s strengths and durability, the company has also announced a renowned personality, The Great Khali, as its brand ambassador. The Great Khali has been the company’s brand ambassador and continues to represent the new product line.

The range features durable, ergonomic, and contemporary furniture crafted from materials such as polycarbonate, polypropylene, acrylic, and other strong plastics. The collection is available in a variety of colours and styles, catering to home, office, and commercial spaces.

With a price range of Rs 200 to Rs 5,000, the furniture line is aimed at both mid-market and premium customers.

“We are thrilled to announce the launch of our new modular furniture segment. As a company, we are committed to delivering high-quality, durable, and stylish products that meet international standards,” said Kalpesh Ramoliya, Managing Director, Raj Cooling Systems. “With this launch, we are not only contributing to the nation’s Make in India vision but also providing innovative solutions that promote sustainability. This is a major step forward in expanding our product portfolio and responding to the increasing demand for high-quality, locally manufactured products. We are confident this new range will offer lasting value to our customers.”

Raj Air Cooler Group plans to market its new furniture range through a wide distribution network, including channel partners, dealers, government contractors, and e-commerce platforms, ensuring availability across India.

Raj Cooling offers a wide range of air coolers, combining cutting-edge technology with superior reliability. As a trusted leader in the air-cooling industry, Raj Cooling continues to prioritize quality and innovation in its product development.

The post Raj Air Cooler Group enters furniture market with Khali as brand ambassador appeared first on India Retailing.



from India Retailing https://ift.tt/mMOe76h
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...
Post a Comment
Read more