Skip to main content

How D2C brand Shyle is redefining silver jewellery with Jaipuri craftsmanship

The company aims to surpass Rs 25 crore in revenue in FY 2025, marking a significant leap from the previous year

Founded in 2019 by Astha Katta and Radhesh Sirohiya, Shyle is a bootstrapped D2C jewellery brand that has carved a niche in the market with its silver craftsmanship. The brand specialises in  Jaipuri silver karigari, ensuring high silver purity and artistic detailing in every piece.

With a focus on statement jewellery and unique designs, Shyle has built a loyal customer base that values both tradition and modern aesthetics. Some of its best-selling products include necklaces, earrings, and rakhis, which are highly sought after for their intricate craftsmanship and artistic appeal.

The company achieved total sales of Rs 16.2 crore in FY 2023-24 and it aims to surpass Rs 25 crore in revenue in FY 2025, marking a significant leap from the previous year.

Shyle is expanding beyond its current offerings with the launch of men’s and kids’ jewellery collections, along with a dedicated gifting segment to reach a broader audience. Additionally, the brand targets to increase its market contribution to 20-25% and international sales are projected to contribute 14-15% of the topline revenue as part of its global expansion efforts.

“We aim to promote the authentic art of Jaipuri silver karigars across globe,” says Katta. “Shyle prioritises exceptional craftsmanship, offering high-quality, statement jewellery pieces at accessible prices. Customer-centricity is core, with personalised experience and excellent service.”

Shyle drives growth through digital tools and social media marketing, leveraging Instagram & Facebook for brand awareness, Shopify Plus for seamless e-commerce, Razorpay for secure payments, Shiprocket for efficient logistics, and Metorik for data-driven decision-making.

The post How D2C brand Shyle is redefining silver jewellery with Jaipuri craftsmanship appeared first on India Retailing.



from India Retailing https://ift.tt/k9vm5fu
via IFTTT
Labels:

Comments

Post a Comment

Popular posts from this blog

Eagle Labs launches impirica CBD brand

ST. PETERSBURG, Fla. — Eagle Labs has launched impirica, a new brand of CBD intended to eliminate consumer fear, and increase confidence, in trying the exciting new cannabidiol category. Michael Law Although most Americans have now heard about CBD, many are very confused and concerned about product quality. This is inhibiting trial in the category and holding back conversion into sales. In fact, a 2017 study by Johns Hopkins University found that two out of three CBD products on the shelf did not contain the amount of CBD reflected on the label. Furthermore, in 2018 and 2019, the FDA sent notices to a substantial number of CBD manufacturers advising them of serious concerns about product quality or egregious medical claims. The impirica brand looks different than most CBD brands — the brand name itself connotes testing and trust, says Eagle Labs chief commercial officer Michael Law. “It doesn’t use the traditional category colors of browns and greens, and you won’t find a hemp...
70 comments
Read more

Homegrown ice cream chain HOCCO to open 250 stores, eyes Rs 400 crore by FY26

Ankit Chona, Founder and Managing Director of HOCCO, delves into the company’s revenue model, growth strategies, and vision for the future… Bengaluru: HOCCO (House of Chonas Collaborative) , the Ahmedabad-based ice cream and quick-service restaurant (QSR) chain, boasts a rich legacy spanning over 70 years, with roots tracing back to pre-independence India. The Chona family has been deeply entrenched in the food industry since 1944, originally operating in undivided Pakistan. Following the Partition, Satish Chona , an engineer with British Overseas Airways Corporation, relocated from Karachi to India. After journeying through multiple cities, he ultimately settled in Ahmedabad, where he established his first QSR outlet in 1953. Three decades later, he expanded into the casual dining segment, launching a restaurant in Baroda while continuing the family’s ice cream manufacturing business. However, in 2017, the company sold its ice cream division to a South Korean firm, shifting its fo...
1 comment
Read more

Sagar Daryani, CEO and Co-founder – Wow! Momo & Saga: From a Kiosk to a Kingdom

Sagar Daryani’s entrepreneurial odyssey from humble beginnings to pioneering success has redefined the landscape of food startups in India. Co-founding Wow! Momo, he has spearheaded the growth of the largest indigenous QSR chain in the country, crafting a remarkable saga of triumph The Genesis: A Visionary Venture Takes Root In 2008, armed with a mere Rs. 30,000 and boundless ambition, Sagar Daryani and Binod Homagai embarked on their entrepreneurial journey while still pursuing their graduation in B.Com Hons from St. Xavier’s College, Kolkata, even before their college results were out. They knew the value for money and boot-strapped to plough back profits and grow their venture. Sagar spearheaded brand expansion, brand creation, and marketing and retail operations. Grew across the city with a strong consumer focus. The early days were hard but keeping track of the money flow was even harder. Believing in the concept of ‘1 rupee saved is 5 rupees earned’, and the lessons they lear...
1 comment
Read more